• Lloyd

Certified B Corp Store Featured as Lloyd Local Holiday Pop-Up

  • Portland’s B Corp community will open a holiday pop-up store from November 29 through December 31 to raise the profile of companies using business as a force for good

  • Supporters can purchase an e-gift card in advance of the store opening and be entered to win a MiaDonna diamond pendant

In an effort to raise awareness for people using business as a force for good, members of the B Local PDX community are planning to open The B Store on November 29, 2019. The B Store is a holiday pop-up showcasing products and services from certified B Corporations. The store is located in Portland's Lloyd Center Mall as part of the Lloyd Local initiative.

Certified B Corporations (“B Corps”) are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

B Local PDX is a group of Certified B Corporations from Oregon & Southwest Washington working to foster and deepen connections among organizations in the region who share a purpose and passion for using business as a force for good. They are a community that helps business people act on their purpose to achieve socio-economic and environmental impact through meaningful relationships. They work to provide certification support for aspiring and existing B Corps, connections for growth opportunities, and collaboration around social & environmental impact.

Grapevine Outdoor, a pending B Corp in the targeted outdoor advertising space, founded the B Store in 2018. The primary objective of the store is to raise awareness around the important work being done to use business as a force for good. Any store profits will be channeled into a collective marketing budget for the Portland B Corp community to continue to raise the profile of the B Corp brand.

Supporters can contribute directly to the store's success by purchasing an e-gift card in advance of the store opening. Every recipient of an e-gift card before November 29 will automatically be entered into a drawing for a diamond pendant from Portland B Corp, MiaDonna.

The B Store will open its doors on November 29 to promote conscious consumerism among Black Friday shoppers. It will also be open on Small Business Saturday, with $10 in store credit given to the first 50 shoppers that day. Store hours on Black Friday and Small Business Saturday are 10 am to 9 pm. The store will remain open Thursday through Sunday during the holiday season.

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